MarketCulture Blog - Using a Customer Culture for Competitive Advantage

Questions to uncover customer insights

If you want really insightful information from your customers, try asking these 5 open-ended questions:

What is the one thing you think we do really well?

This question will help you identify what customers really like about doing business with you. You may have your own opinions on this, however more than likely you will be surprised by customers’ opinions on what they consider as your biggest differentiator.

What is the one thing we do that you think needs improvement?

This enables you to get real feedback on areas of your business that need improvement from a customer perspective. Some of the customer responses might be unexpected, but this is truly valuable insight for improving your business relative to actual customer experiences.

What is the one thing we do that we should stop doing?

Companies rarely ask their customers this question. The problem is that many businesses do things because…

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